Welcome to dalereince.com
I’m Dale, a self-taught commercial photographer with over 16 years of experience in creating compelling digital photo and video assets for leading retailers, medical institutions, and corporate brands.
My Journey
My passion for photography started at a young age, with 35mm film cameras always in the hands of my family members. I spent much of my childhood paging through our family photo books, becoming immersed in worlds that felt both familiar and distinctly different. Seeing the past lives of my grandparents as young adults fascinated me. Questions swirled in my mind: “How does this work? How did my family get onto this tiny piece of paper, where life is frozen in time? How can grandpa look so young, and why is everything shades of gray?” That curiosity never left me and eventually led me to discover a career ahead of me with a camera in hand.
This journey took me to Bon-Ton Inc., a well-known Wisconsin department store, where I climbed the ranks from Assistant Photographer to Staff Photographer over ten years, specializing in both on-figure and off-figure photography. This experience honed my technical and creative skills while instilling the importance of teamwork and clear communication.
In 2018, I took the leap to launch Dale Reince Photography, LLC, where I focus on building fun and collaborative relationships with my clients. I believe that great imagery comes from understanding your vision and telling your story in dynamic ways.
What I Offer
Collaborative Approach: I prioritize open communication and thrive in creative team environments. No role is beneath me; I value every contribution to the project.
Diverse Experience: My background includes working with renowned clients like the Green Bay Packers, NASCAR, and Milwaukee's top music venues, where I served as a concert photographer. I’ve also documented a nationwide tour with the band Braid.
Expanding Horizons: This industry moves at an extremely fast pace where roles and expectations continue to evolve. I’ve embraced videography and video editing, adding this dynamic element to my portfolio. I’m excited to create engaging video content that complements my photography work.
Let’s Connect
I take pride in my professional relationships, whether on set or in the field. If you’re looking for a dedicated photographer who values collaboration and creativity, I’d love to hear from you. Explore my portfolio, and let’s bring your vision to life!
Corporate clients include, but are not limited to -
Amazon, Blain’s Farm and Fleet, Kohl’s, Medical College of Wisconsin, Milwaukee Tool, ShopBop, Wantable.
Affiliates I collaborate with -
Distinct Artist, KIDS X OHLSSON, Lab Artists, Option1, The Rock Model & Talent Management, Rune Models, Select Model Management, SNB Model Management.
Business Opportunities -
I can accommodate your in-house or location photography projects. I have studio space located in Milwaukee, WI., for your on- and off-figure photography needs. My articles of organization and proof of liability insurance are available upon request.
Published In -
Alternative Press Magazine, The Boston Phoenix, The Chicago Reader, Cog Magazine, Express Milwaukee, Filter Magazine, New York Time Out Magazine
New York's Village Voice, Milwaukee Journal Sentinel, Milwaukee Magazine, Milwaukee Record, Milwaukee's Shepherd Express, OnMilwaukee,
The Onion's AV Club, Glamour Kills, Pinkness, Verbicide Magazine.
Credits -
Sports Photographer
Action Sports INC. NASCAR Contributing Photographer
Bradley Center, Milwaukee Iron/Milwaukee Mustangs (Arena Football League) Contributing Photographer
Green Bay Packer's Greg Jennings Foundation-Celebrity Golf Tournament Contributing Photographer
Road America Contributing Photographer
Concert Photographer
Pabst Theater: Milwaukee, WI.
Riverside Theater: Milwaukee, WI.
Turnerhall Ballroom: Milwaukee, WI.
Documentary Photographer
Event Photographer: Milwaukee Opera Theater.
Event Photographer: Present Music.
Production Stills Photographer: On set of the independent feature film On The Verge.
Production Stills Photographer: On set of the music video: Somewhere In The World for the band Decibully.
Tour Photographer: On tour with the band Braid during their August, 2012 East and West coast tour.
